- Supported accounts for sports-related activations including the Grey Cup, Toronto Marathon, Toronto Blue Jays and more
- Managed G-Series in-field brand ambassadors for large-scale events; educating and engaging consumers about G-Series products
- Brand and agency liaison for new G-Series commercial featuring the Canadian Hockey League from planning stages to final execution (see clip here)
- Prospected leads, developed activation platforms and pitch decks for NCAA Showcase, Tennis Faceoff, and other in-house properties
- Spearheaded a more engaging digital/social platform for nationwide grassroots basketball event, HoopItUp, by creating daily content and
creating a new brand voice highlighted by: increased Post Engagement on Facebook by 11% and 200 new Twitter followers in two weeks
- Brokered a partnership between Chariot Carriers and Priscilla Lopes-Schliep (pictured), 2008 Olympic Bronze Medalist for the 100m hurdles
- Coordinated appearances for Canadian Olympic Track and Field athletes at schools, companies or public events
- Helped raise over $82,000 for multiple youth causes through the Bruny Surin Foundation Gala
- Responsible for outreach to industry professionals for speaking engagements at Canada's largest and most esteemed student-run Sports Business Conference
- Handled all travel arrangements, presentation requirements, media requests for speakers
- Founding member of campus club dedicated to creating and fostering school spirit around varsity athletics
- Handled all internal/external bookings of facilities, fields, clubs, bars etc. including procurement of government permits
- Created SWARM sponsorship package while working alongside Concordia Stingers marketing department to develop more sellable assets
